After months of speculation, Colorado is set to roll out a new state logo that officials hope will boost recognition of the state鈥檚 unique brand.
The search for a unified marketing symbol began with Gov. John Hickenlooper asking the question 鈥淲hat makes Colorado Colorado?鈥� and asking residents to weigh in.
A few months later, asked the public to weigh in on potential logos. As we reported, however, the state flag 鈥� not one of the choices 鈥� ended up .
State officials nixed the idea of using the flag as a branding symbol upon learning many out-of-state people associate it with Chicago, not Colorado. As the :
But in a nationwide survey where people were shown the flag with no other identifying information, more respondents said it represented Chicago than those who correctly identified it as the Colorado flag.
Of course, in the end there can be only one.
State officials chose the symbol featuring a snow-capped green mountain and a new slogan, "It's Our Nature."
The all state vehicles and agencies, and can be used on products designed, manufactured or grown in Colorado.
was one of the six objectives of Gov. Hickenlooper鈥檚 economic blueprint for the state.
Colorado has never had an official brand, says the state鈥檚 marketing director Aaron Kennedy. He'll formally announce the new symbol Thursday at the .
