Flying over the state now for 102 years, the Colorado flag stole the show a bit when some new branding concepts were unveiled online.
Back in April we told you about the , now Making Colorado has revealed some concept logos and slogans. Stressing that logos were 鈥榗oncepts and not final鈥� in their post on Facebook, Making Colorado was looking for feedback.
The first logo from Todd Berger used the state鈥檚 postal abbreviation and a horizontal bar that describes as adding 鈥渁 sense of vertical dimension, and might also be interpreted as a literal raising of the bar.鈥� Justin Fuller鈥檚 logo is the state鈥檚 name as a word mark with the distinctive rectangular shape of the state (as long as isn鈥檛 formed) offset at the end. The triangle logo is the work of Evan Hecox and calls to mind the color and design cues of the state鈥檚 license plates.
On the Internet or social media feedback is never in short supply. In two , people鈥檚 love of the state flag outshone any warm feelings about the logo concepts.
John Phillips - As a 4th generation Coloradan and a long time art director, I can't think of anything more asinine than to throw away the heritage and equity of the Colorado flag. It's one of the few state flags that actually work as a recognizable mark, and is known nationwide. Someone sold our fine state a bill of goods. Bet they used the word synergy...
Brendan Hemp - Not sure why we need another CO logo. The one one the [sic] our flag uses already has brand equity and deep meaning.
Melissa Ryan Kelly - I agree with comments about our beloved red "C" and yellow circle being our widely accepted "brand."
Erin Brosterhous 鈥� The CO flag is the brand; don鈥檛 change it.
Granted, Making Colorado isn鈥檛 looking to replace the flag but instead create a visual identity that can be used on websites, state patrol and CDOT vehicles, state documents and the like. , the effort is part of and is aimed at branding to build stronger economic development and to market the state worldwide.
Still, another user, wasn鈥檛 partial to the mountains in one concept 鈥� noting that much of the state is plains and agriculture. That touches on the recent .
While comments leaned against the concepts nearly 2-1, others were more positive with the triangle concept nearing a consensus.
Kimberly Ries 鈥� I like Evan鈥檚 logo [triangle]. It says 鈥淐olorado鈥� with it鈥檚 shape. Outdoorsy and conjures images of the outdoors and open road.
Deanna Baranyi - Although I like the idea of #3 [triangle], it reminds me immediately of the logo for Sugarloaf Mtn ski resort in Maine.
Cindy Jones - I like #3 [triangle], it鈥檚 like the old license plates. But I agree that maybe the flag might be a better logo.
So how about it? Are any of these concepts speaking to the brand of Colorado? Feel free to sound off in the comments. Making Colorado is taking .
