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It’s a rough time for movie theaters. But they’re still the center of attention in some rural towns

A building with bright lights amid a street of darkness. The sign atop the building says “Washakie Cinemas.”
Hanna Merzbach
/
Wyoming Public Media
Washakie Cinemas on a Thursday night in Worland — a Wyoming town of less than 5,000 people. The theater reopened in recent years and community members say they’ve thankful for the much-needed entertainment.

When you turn onto a pitch-dark side street in Worland, Wyoming, on a Thursday night, one building’s lights shine bright: Washakie Cinemas.

Enter the lobby and the smell of buttery, freshly popped popcorn fills the air. Families of four or more trickle in for a showing of “Moana 2,” ordering soda, candy and extra butter on their popcorn.

On the left, a teenage boy in a red shirt stands behind a movie theater register serving a crowd. On the right, a teenage boy in a black shirt scoops popcorn.
Hanna Merzbach
/
Wyoming Public Media
Cody Hiner (left) and Christopher Blutt (right), both 16-year-olds, serve customers popcorn, candy and soda at Washakie Cinemas.

But two years ago, this was just a dark street. The theater had gone under during the pandemic and was basically abandoned.

“The whole ceiling inside the theaters was falling onto the chairs,” said Chasity Dykstra, who was working the register.

She lives in the neighboring town of Ten Sleep with her husband and their teenagers.

“We had just driven by a couple of times,” Dykstra recalled. “And I'm like, we should buy that and reopen it.”

What eventually motivated them to completely renovate the theater?

“Wanting to provide opportunities for people to have something to do,” according to Dykstra. “There's not a lot of entertainment here in our small community.”

A woman with blonde hair wearing a grey sweatshirt stands behind a cash register in the movie theater. Another woman in a black shirt is in the foreground.
Hanna Merzbach
/
Wyoming Public Media
Washakie Cinemas owner Chasity Dykstra talks to the theater’s manager, Jacy Brookwell, as the night’s 7 p.m. movies kick off.

Between the pandemic, labor strikes and streaming services, the last few years have been hard on the industry. But things are getting back to normal according to NATO — the National Association of Movie Theater Owners, not the military alliance — which says audience counts are trending back up.

However, in small towns like Worland, those big industry themes can play out differently. These theaters are the lifeblood of their communities. They’re often the only kind of social entertainment for hundreds of miles and can help the town economy, funnelling customers to nearby restaurants and bars.

Even the quirkiest of the quirky can be viable businesses, including Ryan Tinnelli’s minute-long cartoons.

A drop-down projector screen says “Border Challenge” drawn in Sharpie, with red lights in the background.
Hanna Merzbach
/
Wyoming Public Media
Ryan Tinnelli’s short animated film, “Border Challenge,” plays in one of his theaters in Tinnelli’s House of Wonder in Shoshoni, Wyoming.

“It's only black and white, no dialogue, just sound,” said Tinnelli, as his Sharpie-drawn cartoon character whistled in the background. “And I also do all hand-drawn, and I only use the human voice.”

Tinnelli has a scruffy graying beard and full sleeves of tattoos. He was wearing a bright green beanie with green sunglasses atop his head.

A lot of his cartoons get at political themes. The one he was showing in called “Border Challenge” and addresses immigration issues.

“I like stirring things up a little bit,” he said. “It’s good for the world.”

A man with a scruffy beard, green beanie and green sunglasses stands in front of a pink building.
Hanna Merzbach
/
Wyoming Public Media
Ryan Tinnelli, a tattoo artist who lives 100 miles away in Casper, stands outside Tinnelli’s House of Wonder. He has been commuting there from Casper for almost two decades to transform the building and have a place to show his animations.

He was showing the animation in one of five makeshift theaters inside Tinnelli’s House of Wonder — a 20,000-square foot bright pink historic building in Shoshoni. He’s been renovating it and filling it with art for 18 years.

“ So there are certain artists that spend like half their life doing one crazy project,” Tinnelli said. “I'm kind of like the Willy Wonka of Shoshoni.”

Located in the middle of the desert, the town is home to less than 500 people. It has a gas station, a bar and sits at the crossroads of two highways.

“I call it ‘strangely bizarre,’” Tinnelli said.

This building is a landmark for locals and international travelers on their way to Yellowstone National Park. Plus, the entrance fee is only $5.

“It's not about the money to me, like the satisfaction of people watching it, seeing their expression is really cool,” Tinnelli said.

He also loves preserving this historic building, which had a famous malt shop and a national bank once owned by President Gerald Ford’s grandfather.

A couple hours north in Lovell, another historic theater — the Hyart — is the big draw in town.

A sign outside the Hyart Theater in Lovell, Wyoming (population just over 2,000) says it’s on the National Register of Historical Places.
Hanna Merzbach
/
Wyoming Public Media
A sign outside the Hyart Theater in Lovell, Wyoming (population just over 2,000) says it’s on the National Register of Historical Places.

“All of the walls and the decoration and all that is from 1951,” manager Linda Mangus said, standing in the vibrantly carpeted movie theater aisle next to rows of velvet chairs. “All of the seats, and you can see they're worn, are from 1951.”

Mangus said the single-screen theater shut down but the town revived it as a nonprofit in the early 2000s. It shows blockbusters, like “Moana 2,” and is mostly run by volunteers.

“There's a lot of people that have grown up, or their relatives have grown up, in this theater,” Mangus said.

That includes Sharon Roth, who was checking tickets.

“Hi kids, how are you tonight?” Roth said, greeting a group of nine.

She worked here when she was teenager and even met her husband here.

“He came to the show, and the boss kicked him out cause he was hanging around too much,” Roth recalled, laughing.

Two women scoop popcorn behind the machine.
Hanna Merzbach
/
Wyoming Public Media
Linda Mangus and others serve popcorn to a line of locals gearing up to see "Moana 2."

Amid the constant rumbling of the popcorn and soda machines on a Friday night, a crowd of locals caught up on the latest town happenings. Allison Kitchen was there with her two kids and their friends.

“It's kind of what you do on Friday and Saturday night here,” she explained with a smile. “The whole town comes out.”

As she headed into the theater, she said they have so many friends there, it’s like a family.

“It's like watching it in your living room with your loved ones, almost.”

Except, she said, it’s way better on the big screen.

A street view of the theater with a neon green and pink lattices marquee on top of it.
Hanna Merzbach
/
Wyoming Public Media
The Hyart Theater’s neon 1950s marquee shines bright on a Friday night.

This story was produced by the Mountain West ڱ Bureau, a collaboration between Wyoming Public Media, Nevada Public Radio (KNPR) in Las Vegas, Boise State Public Radio in Idaho, KUNR in Nevada, KUNC in Colorado and KANW in New Mexico, with support from affiliate stations across the region. Funding for the Mountain West ڱ Bureau is provided in part by the .

Hanna is the Mountain West ڱ Bureau reporter based in Teton County.