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NPR "did not present a complete or balanced view" of its program, the MSC writes in a statement.

Most fisheries certified by the MSC system have conditions that spell out how they have to change their operations to comply with MSC standards. But they can still be labeled "certified sustainable seafood" even though they have years to comply.

Industry demand for the "sustainable seafood" label, issued by the Marine Stewardship Council, is increasing. But some environmentalists fear fisheries are being certified despite evidence showing that the fish population is in trouble — or when there's not enough information to know the impact on the oceans.

Environmentalists, together with the Marine Stewardship Council, say that Day Boat's story reflects the good that the MSC system can do. But critics say the vigorous certification process is inconsistent.