Both fans and foes are getting in on the bidding war for Alex Jones鈥� media company -- or at least trying to.

Some harbor hopes of continuing Jones鈥� brand of conservative rants and conspiracy mongering, while others dream of burying it for good. Ultimately, the winner may take all, including even Jones himself, since the company running the auction says there would be nothing stopping a new owner from rehiring 鈥渒ey employees and talent.鈥�

Jones鈥� Infowars show and its parent company, Free Speech Systems, through a federal bankruptcy court to pay Sandy Hook families who sued Jones for defamation after he spread lies that they were just actors and their children were not really killed in the 2012 school shooting. Jones owes the families some $1.5 billion in damages for the pain and suffering they endured after some of his followers harassed and threatened them for years. At best, the families expect to collect just a small fraction of what they鈥檙e owed.

A picture of the heavy oval wood desk where Jones has spewed his conspiracy theories now tops the describing the 鈥淭urnkey Business Opportunity.鈥� Everything from Infowars鈥� brand name, production rights, archive library, social media accounts, cameras and microphones, ecommerce site and customer lists to hundreds of domain names are up for grabs, according to auction firms Tranzon Asset Advisors and ThreeSixty Asset Advisors. Assets can be bought by the piece or as a package, they say, adding 鈥淎dditional Intellectual Property May be Added鈥� Check Back Soon.鈥�

鈥淭here are no restrictions on the use of any acquired property鈥� so a buyer can use the assets 鈥渁t their own discretion,鈥� the auction houses said in a statement. 鈥淎 Bidder has the right to choose 鈥� whether they want to continue Infowars operations.鈥�

Bidders need to come up with a 10% deposit and sign a nondisclosure agreement before a Nov. 8 deadline. If their bids qualify and 鈥漚re deemed competitive鈥� they will be invited to a live bidding session on Nov. 13. That auction will not be public 鈥� and it could be several weeks before the court-appointed federal bankruptcy trustee in Jones鈥� case, Christopher R. Murray, selects and publicly announces a winner. The trustee 鈥渞eserves all rights to accept or reject bids,鈥� the statement says, and the one that Murray deems best might not necessarily be the highest dollar amount.

Those who have expressed interest include conservatives like Roger Stone, a political consultant and Trump loyalist who recently on X sitting on Jones鈥� Infowars set, suggesting that he might pull together an investor group to make a bid for the company. The post drew hundreds of encouraging replies and followers eager to help make it happen, and Jones himself has said he鈥檇 welcome that. Stone did not immediately respond to requests for comment.

Jones鈥� followers have also been urging Elon Musk to buy the company and keep him on air. Musk did Jones a solid last winter when he reinstated Jones鈥� X account, which had been when X was still Twitter, due to posts that Twitter said 鈥渧iolate our abusive behavior policy." But while Musk gave Jones his account back, there is so far no indication that he鈥檚 seriously considering buying Infowars so he can also give Jones his job back.

For his part, Jones is expressing some optimism, saying on a recent show that 鈥渢here are good groups of people I would work with that are going to try to get the company. I would say it's about a 70% chance that good folks buy it,鈥� and 鈥渨hatever organization comes out of this will just be stronger and bigger and more versatile and grow different legs of the stool or different hands, [like a] hydra.鈥� But at the same time, Jones has also started seeding conspiracy theories about the process being rigged.

鈥淲ho knows whether the good bidders will get blocked out or something, and so they won鈥檛 be able to bid,鈥� he said. 鈥淭hat鈥檚 why we鈥檝e got a lot of plans and things behind the scenes to make sure it鈥檚 all fair 鈥� and it鈥檚 all being watched.鈥�

Meantime, there are plenty of bidders on the other end of the political spectrum who are not shy about their intentions. Jeff Rotkoff, who recently launched a startup progressive media company in Texas called 鈥淭he Barbed Wire,鈥� is talking with potential partners and raising money . Under a picture of a cowboy boot ready to stomp on the Infowars logo and a picture of Jones鈥� head, Rotkoff writes, 鈥淲e鈥檇 like your help to make some mischief by buying Infowars.鈥� But it鈥檚 more than just a stunt. Rotkoff says it would be a sort of poetic justice if he can sit in Jones鈥� place, and try to reverse what he sees as the harm Jones has caused since he started pedaling conspiracies in the 1990s.

鈥淗e鈥檚 damaged our state. He鈥檚 damaged our country. I think arguably he鈥檚 damaged the world,鈥� Rotkoff says. 鈥淎nd we are deadly serious about being part of the effort to undo some of that harm.鈥�

While Jones鈥� followers clearly would not be Rotkoff鈥檚 usual target audience, Rotkoff says if some of them stick around after a sale, that would provide a unique opportunity.

鈥淓veryone one of us has someone who we鈥檝e sort of lost down the misinformation/disinformation rabbit hole,鈥� he says, 鈥渁nd any person who we can drop a rope or ladder to, that would let them climb their way out, is to my mind worth the effort.鈥�

Angelo Carusone has similar hopes. As chairman and president of the liberal media watchdog group called Media Matters for America, he thinks he might strike gold with Jones鈥� archives, if they contain unscripted off-air moments where Jones -鈥� or a guest 鈥� might offer a candid comment revealing that even he himself doesn鈥檛 believe the conspiracies he鈥檚 spewing.

鈥淚t [would be] kind of like an emperor-has-no-clothes moment,鈥� Carusone says. 鈥淭here have been moments where Jones has been increasingly discredited, but there hasn't been the one thing where somebody would say, 鈥極h, Alex Jones really is making it all up.鈥� 鈥�

To Carusone, making a bid would be as much a defensive move as an offensive one. It鈥檚 worth buying the company, he says, just to block 鈥渁 bad actor鈥� from getting it.

鈥淚 guess we shouldn't discount the schadenfreude of it. There is a value to that,鈥� he says. But he notes the most valuable part would be keeping Jones鈥� platform from someone with 鈥渁 nefarious purpose, who wants to intensify the misinformation and disinformation crisis.鈥�

Brian Krassenstein, who鈥檚 been something of a Jones gadfly on social media, also sees a secondary upside to getting into the bidding. When he about buying Infowars 鈥渏ust as a joke,鈥� he says, the post started going viral, investors started calling to talk about getting a group together, and now he says, 鈥淚t鈥檚 definitely serious.鈥�

鈥淲ill it ultimately result in a winning bid? I don鈥檛 know,鈥� he says. 鈥淏ut if nothing else, maybe we'll contribute to [driving] the bidding up a little bit and the victims of Sandy Hook will at least get a little more money.鈥�

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