After more than a century, The Campbell Soup Company, whose soup cans were famously rendered iconic , says it's dropping "Soup" from its corporate name and adding an apostrophe.
The company, which had net sales of $9.6 billion last year, was as Anderson & Campbell and adopted its current name in 1922.
The Camden, N.J.,-based food giant said changing its name to The Campbell鈥檚 Company is "part of its evolution" as it adopts a "new strategy [and] new mission."
鈥淭his subtle yet important change retains the company鈥檚 iconic name recognition, reputation and equity built over 155 years while better reflecting the full breadth of the company鈥檚 portfolio,鈥� Campbell's CEO Mark Clouse this week.
It's just the latest familiar brand to see a corporate name change: Not long ago Twitter became and Dunkin' Donuts became just .
The Campbell's name change is subject to shareholder approval in November.
In addition to soups, Campbell's also owns a variety of familiar brands including Pepperidge Farm, Prego and V8.
Big consumer names have been under , especially as inflation drives grocery shoppers to to try to save money.
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