What do you get in Cracker Jack? A QR code, apparently.
The "Prize Inside" will no longer actually be inside the box, Frito-Lay . Like so many other aspects of our lives, the prize will be digitized.
Download an app, scan a sticker inside the Cracker Jack box and access "baseball-inspired mobile digital experiences," the company said, launching the change ahead of baseball season. The packaging and logo will also be "contemporized."
On the Cracker Jack , commenters were not impressed:
"An app is not a prize," one quipped.
"The backbone of Cracker Jack has always been a young child's treasure hunt......SHAME ON YOU," another proclaimed.
"Wow. In all my nearly 56 years on this planet, I have never been so disappointed in a product," said one woman.
Yet another wrote, simply: "Forget you."
A with more than 1,000 likes is calling on Frito-Lay to "Put the PRIZE back in Cracker Jack."
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