A new iPhone and Android app has made its debut in Denver. With the tagline, 鈥榳e bring the liquor store to you,鈥� Drizly delivers beer (or any other spirit) right to your door with a few clicks of a button. Will Denver embrace the new app like they have ?
Ron Vaughn, owner of Denver鈥檚 thinks it will. His liquor store is the first in the city to try out the app. For him, experimenting with makes good business sense.
鈥淔or us we think it鈥檚 going to bring in consumers who maybe don鈥檛 stop at the store now, or just want to look at this as a different way of shopping,鈥� Vaugh said.
Users of Drizly decide what type of alcohol they want and provide their location, age, and driver鈥檚 license. From there the app contacts Argonaut which gathers your favorite drinks. After confirming ID, the liquor is on its way to your door.
Nick Rellas, Drizly CEO, said users will most likely spend much more using the app, than without it.
鈥淥n average, the average Drizly transaction will make [the liquor store] close to five times more profit than the average in-store transaction,鈥� Rellas said.
He said retailers are seeing a 15 to 30 percent lift in sales incrementally since adding the app which has launched in Boston, Chicago, Los Angeles, and New York City. Since Drizly never touches the alcohol, nor physically delivers it, Rellas said his company has little fear of regulatory issues.
鈥淵ou know, this is alcohol, this is highly regulated and people feel quite strongly on either side. So we actually use an incredible amount of transparency to all these regulators and say, here鈥檚 what we do,鈥� he said. 鈥淲e know the laws, we want to work with you to bring mobile and e-commerce into this industry as well as delivery, but let鈥檚 make sure we鈥檙e doing it right.鈥�
While the app only covers a , including Lower Downtown and Cherry Creek, Argonaut owner Ron Vaughn says it opens a whole new area of business to him.
鈥淚 really think it鈥檚 going to go, if I need more drivers I鈥檒l hire more drivers and I鈥檒l buy more vans,鈥� Vaughn said. 鈥淭hat鈥檚 the upside for me. I hope that happens.鈥�
Vaughn said delivery takes between 20 and 40 minutes, and there鈥檚 a $20 minimum. But with our love affair with , hitting that price point might not be that hard.
