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Reckoning With Racist Brands

Boxes of Aunt Jemima pancake mix are seen on a store shelf on June 17, 2020 in Washington,DC.
Boxes of Aunt Jemima pancake mix are seen on a store shelf on June 17, 2020 in Washington,DC.

The recent protests over police brutality have started national conversations about what is and isn’t acceptable in society moving forward in America. One of the latest focuses? .

Symbols and names like Aunt Jemima, , and . Companies are while others are standing firmly by their trademarks.

But critics are wondering just , especially when companies perpetuate racist practices in promoting their goods and services.

What difference does getting rid of bigoted symbols make if companies themselves to making additional changes to their business practices?

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Kaity Kline
Kaity Kline is an Assistant Producer at Morning Edition and Up First. She started at NPR in 2019 as a Here & Now intern and has worked at nearly every NPR news magazine show since.