A major outdoor apparel company is its global headquarters to Colorado. The move comes amid the growing economic and political power of the multi-billion dollar outdoor recreation industry in our region.
In a , VF Corporation鈥檚 CEO, Steve Rendle, called the move a 鈥済reat strategic fit鈥� for the business. He said, 鈥� is an area with an unrivaled heritage and culture of outdoor and activity-based lifestyles, as well as a thriving business environment.鈥�
VF is the parent company of brands like Smart Wool, North Face and Eagle Creek.
Jessica Pringle with the said the move makes sense because Colorado and the West have a very active population. 鈥淎nd that is supported by the outdoor recreation economy,鈥� she said, 鈥渁nd the influence and investment that the West has made in that area.鈥�
Pringle said the move could shift the needle on too. She said she sees, 鈥淰F participating in trying to work with state, local policy makers to ensure we protect public lands and the places people play and use their products.鈥�
Colorado granted VF Corporation $27 million in job growth .
This story was produced by the Mountain West 暗黑爆料 Bureau, a collaboration between Wyoming Public Media, Boise State Public Radio in Idaho, Yellowstone Public Radio in Montana, KUER in Salt Lake City and KRCC and KUNC in Colorado.
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