As the state legislature considers changing the rules on where full-strength beer can be sold in Colorado, new data shows the craft brewing industry is thriving in the state and nationally.
The Brewer鈥檚 Association, a national industry organization based in Boulder, says last year small and independent craft brewers saw their sales volume jump 11%, representing an increase of over 31 million gallons from the year before. Retail dollar sales of craft beer grew by 12%.
鈥淚t鈥檚 not about the Industrial Revolution when you鈥檙e talking to craft brewers. It鈥檚 about blood, sweat and tears, and what ends up in the glass,鈥� says Julia Herz, the Craft Beer Program Director at the Brewer鈥檚 Association, adding that more people in Colorado are choosing small, independent and local when they eat and drink.
The concept of independent brewers resonates with people. That鈥檚 one reason Herz says the small business model is flourishing, decades after the rise of large, global brewing companies, and in spite of the economic downturn.
Overall, craft brewers make up roughly 90% of the more than 1,700 breweries in the U.S., though they represent only 5% of sales by volume. Colorado is consistently among the top five states for craft brewers, with more than 100 currently operating.
