Only one candidate for governor is officially on the June 26 primary ballot, but at least five are in campaign commercials -- or planning to be soon.
Through March 23, the candidates booked or aired more than $570,000 in radio and television ads to boost their campaigns to replace term-limited Democratic Gov. John Hickenlooper.
KUNC reviewed ad contracts filed with the Federal Communications Commission. Here鈥檚 a look at Colorado ad buys thus far:
Such early spending isn鈥檛 necessarily effective at reaching voters, said Travis Ridout, co-director of the Wesleyan Media Project and political scientist at Washington State University.
鈥淎dvertising this far out probably doesn鈥檛 have as much of a direct impact,鈥� Ridout said. But it 鈥渃an matter in showing supporters or potential supporters that you鈥檙e a viable candidate.鈥�
Republican businessman Victor Mitchell is the biggest spender thus far, with more than $430,000 on TV and radio ads. He鈥檚 on both cable and traditional TV.
In contrast, GOP candidate Doug Robinson, a former investment banker, is running a rotation of ads on cable in Denver and Grand Junction. In , he says he鈥檒l move the state鈥檚 Parks and Wildlife department to Grand Junction. , he decries sanctuary cities. He鈥檚 spent more than $27,000 thus far.
Better Colorado Now, an independent spending committee, is airing nearly $30,000 worth of radio ads in support of Republican Treasurer Walker Stapleton鈥檚 gubernatorial campaign. The ads say Stapleton will be tough on though they also to as a sanctuary city.
Meanwhile, Stapleton is also appearing in his capacity as treasurer in ads for the Great Colorado Payback, which aims to return unclaimed property to Coloradans. According to information from the treasurer鈥檚 office, more than 1,000 of the ads are running on cable and traditional TV at a cost of nearly $192,000.
On the other side of the aisle, Democrat Michael Johnston, the only candidate on the ballot thus far, ran in February touting his work on gun control as a state senator.
And Democratic U.S. Rep. Jared Polis is scheduling air time for June in the weeks before the primary.
Not all stations file contracts in a timely fashion. For instance, KUSA filed requests for airtime but no actual contracts for Johnston and Mitchell.
UPDATED MARCH 28, 2018: KUSA filed Mitchell鈥檚 contracts late Monday. Their ads for the candidate total $67,660 for late March and April and Polis has reserved $358,575 in ads on the station for June. The House Majority PAC has also reserved time with KUSA for the last two weeks before Nov. 6.
