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In the NoCo

How your social media posts affect your job prospects – and what a CU researcher thinks you should do about it

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If you're thinking about going on the job market you should think about how your social media profile represents you, said Jason Thatcher, a University of Colorado Researcher who studied the practices of hiring managers. He suggested, "think about who you really want to see your content, and think about who shares content about you."
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If you're thinking about going on the job market you should think about how your social media profile represents you, said Jason Thatcher, a University of Colorado Researcher who studied the practices of hiring managers. He suggested, "think about who you really want to see your content, and think about who shares content about you."

Your social media use may affect your career prospects more than you think.

If you’ve been job hunting recently, you know what to do on LinkedIn:. You keep things professional and probably not too controversial.

But a University of Colorado researcher says what you do on other platforms – like Facebook or X or BlueSky – might matter more than you think. Jason Thatcher has been studying how hiring managers use social media to make decisions about candidates.

And he found 60 percent of hiring managers decide who to interview or who to hire, in part, by checking out applicants’ social media accounts.

So how do your Facebook rants about the recent election affect your chances of landing your dream job? What can you do to make your social media accounts more appealing to hiring managers? . And what are the red flags that hiring managers look for?

In the NoCo’s Brad Turner spoke with Thatcher about what he’s observed.

You can also check out Jason’s previous In The NoCo interview, on how to limit that can drive you crazy at work.

KUNC's In The NoCo is a daily slice of stories, news, people and issues. It's a window to the communities along the Colorado Rocky Mountains. The show brings context and insight to the stories of the day, often elevating unheard voices in the process. And because life in Northern Colorado is a balance of work and play, we celebrate the lighter side of things here, too.
Ariel Lavery grew up in Louisville, Colorado and has returned to the Front Range after spending over 25 years moving around the country. She co-created the podcast Middle of Everywhere for WKMS, Murray State University’s NPR member station, and won Public Media Journalism awards in every season she produced for Middle of Everywhere. Her most recent series project is "The Burn Scar", published with The Modern West podcast. In it, she chronicles two years of her family’s financial and emotional struggle following the loss of her childhood home in the Marshall Fire.
Brad Turner is an executive producer in KUNC's newsroom. He manages the podcast team that makes In The NoCo, which also airs weekdays in Morning Edition and All Things Considered. His work as a podcaster and journalist has appeared on NPR's Weekend Edition, NPR Music, the PBS °µºÚ±¬ÁÏhour, Colorado Public Radio, MTV Online, the Denver Post, Boulder's Daily Camera, and the Longmont Times-Call.