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In the NoCo

What makes a great shopping mall Santa? This Colorado school has trained thousands of them

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Susen Mesco hugs a man dressed as Santa Claus in a red and white suit, white beard, and holding a graduation certificate from the Professional Santa Claus School, which Mesco founded in 1983.
Courtesy of Susen Mesco
"We don't talk about Santa suits, really, until about five, six months into it," says Susen Mesco, founder of the Denver-based Professional Santa Claus School. Since 1983 the program has trained more than 5,000 Santas. "I think what makes a great Santa is their heart, their commitment, and just making sure that every single person gets to experience the Santa that they need."

Every December, Santa Claus literally does the impossible. He delivers presents all over the world with a team of flying reindeer. So when someone becomes a stand-in for Santa at your local mall, or work party, those are big boots to fill.

But as it turns out, being Santa is a teachable skill.

Susen Mesco founded in Denver in 1983. She says more than 5,000 Santas have attended over the years. And that means she has four decades of expertise in getting your local Santa acting and looking his best.

Susan got her start back in 1982 when her event planning business got an offer to train and manage some Santas at local malls. And she saw a lot of room for improvement. "I went around spying on my competitor, and what I actually found was everything not to do,” she said. “Mommies were miserable. Children were being forced at Santa. Santa was cranky and slouchy, and his beard was falling off. So I went to work writing kind of a manual.”

Host Erin O’Toole talked with Mesco about what makes a great Santa, the extensive training her school offers, and how she trains Santas to answer particularly tough questions from kids.

Susen Mesco sits among more than 50 people dressed as Santa Claus, Mrs. Clause, or Santa's elves. She founded the Denver-based Professional Santa Claus School in 1983.
Courtesy of Susen Mesco

KUNC's In The NoCo is a daily slice of stories, news, people and issues. It's a window to the communities along the Colorado Rocky Mountains. The show brings context and insight to the stories of the day, often elevating unheard voices in the process. And because life in Northern Colorado is a balance of work and play, we celebrate the lighter side of things here, too.
Ariel Lavery grew up in Louisville, Colorado and has returned to the Front Range after spending over 25 years moving around the country. She co-created the podcast Middle of Everywhere for WKMS, Murray State University’s NPR member station, and won Public Media Journalism awards in every season she produced for Middle of Everywhere. Her most recent series project is "The Burn Scar", published with The Modern West podcast. In it, she chronicles two years of her family’s financial and emotional struggle following the loss of her childhood home in the Marshall Fire.
As the host of KUNC’s new program and podcast In the NoCo, I work closely with our producers and reporters to bring context and diverse perspectives to the important issues of the day. Northern Colorado is such a diverse and growing region, brimming with history, culture, music, education, civic engagement, and amazing outdoor recreation. I love finding the stories and voices that reflect what makes NoCo such an extraordinary place to live.
Brad Turner is an executive producer in KUNC's newsroom. He manages the podcast team that makes In The NoCo, which also airs weekdays in Morning Edition and All Things Considered. His work as a podcaster and journalist has appeared on NPR's Weekend Edition, NPR Music, the PBS ڱhour, Colorado Public Radio, MTV Online, the Denver Post, Boulder's Daily Camera, and the Longmont Times-Call.