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Once underdogs in the presidential race, Haley voters could now be kingmakers

A supporter holds a sign during a rally for former Republican presidential candidate and former UN Ambassador Nikki Haley on Feb. 16 in San Antonio.
Eric Gay
/
AP
A supporter holds a sign during a rally for former Republican presidential candidate and former UN Ambassador Nikki Haley on Feb. 16 in San Antonio.

Earlier this year, David Wardlaw was annoyed when former President Trump denounced Nikki Haley, his then-rival, on his Truth Social account, anyone who supported her campaign would be permanently barred from the MAGA camp.

Thats when I went ahead and wrote her a check, Wardlaw told NPRs Jeongyoon Han in February. The thing is, he needs our vote and here he is cutting us off.

Wardlaw had traveled from his home in Georgia to attend a rally in Haleys home state of South Carolina along with some family members.

Hes voted for Trump in the past two general elections. But this year, he says he was beginning to tire of Trumps divisive personality and hoped to cast a ballot for Haley in November.

Speaking by phone recently, Wardlaw says hes come around to voting for the presumptive Republican nominee once again.

 David Wardlaw and family at the rally in February 2024.
Terry Honeycutt /
David Wardlaw and family at the rally in February 2024.

Im gonna vote for Trump even though he barred me. Im gonna vote for him, Wardlaw says now. Thats how Trump is. He says stuff and its like, 'Dude, put a filter on it!' But were down to who youre gonna vote for.

With the presidential race looking tight, one of the most-watched groups of potential swing voters is former Haley supporters like Wardlaw.

They turned out in large numbers in Republican primaries in some cases, even after Haley in early March. Many said they were seeking an alternative to Trump or President Joe Biden. In recent conversations, some say they are still searching, though others are resigned to the Biden-Trump rematch.

For some, a hopeless choice

Faced with the choice of voting for Trump or Biden, Josie Schmidt, a Haley supporter from Richmond, Virginia, says she's right on the edge of hopeless, but adds with a laugh, thats a little bit of an exaggeration.

At a Haley event in Richmond, ahead of Schmidt said she had voted for Biden in 2020, but was reluctant to do so again. Schmidt, who describes herself as an independent, explained she was disappointed with some of Bidens decisions, including his student loan forgiveness program, which she sees as unfair and expensive. But she wont vote for Trump.

Id probably write in Nikki Haley if she wasnt on the ballot. I just, I just cant, Schmidt said during an interview in late February.

Lately, shes been rethinking her plans to write in Haley.

Schmidt says she was delighted with Trumps on felony charges of falsifying business records in New York. It gave her hope, she said, that Trump was finally being held accountable.

Im leaning towards voting for Biden just out of fear of President Trump winning the election, Schmidt now says.

She thinks many voters are unhappy with their choices.

I also think its much easier for people to vote out of anger than out of dread, she says. And most people that I talk to are feeling one or the other.

The missing middle

Just before Super Tuesday, Emily Roberson of Raleigh, North Carolina, said she believed Haley was speaking to the feelings of many Americans.

I think she represents best what a lot of us are feeling, kind of left out of both sides of the equation, whether you are more liberal or more conservative, Roberson told NPRs Elena Moore. I just think she speaks to the missing middle.

At the time, Roberson, who describes herself as an independent with conservative leanings, said she was thinking of abstaining from voting for president or writing Haley in if faced with a Biden-Trump matchup.

Speaking by phone in recent days, Roberson said shes voted for Trump twice before, but shes tired of his personality and what she calls his antics. Shes also unhappy with Biden especially on the economy and immigration.

Neither excites me. If I vote for one over the other its not a vote for them, its a vote against the other, she says now. And thats a terrible place to be.

Roberson says her thinking isnt significantly affected by Trumps recent convictions; she sees the New York case, which focused on falsification of records related to hush money payments to an adult film star ahead of the 2016 election, as a distraction. But Roberson says she will wait and see what happens with some of the Trump is facing in multiple jurisdictions.

She did say shed be open to voting for Trump again if he were to choose Haley as his running mate.

Anger or dread

In a new poll, former Haley supporters were more likely to say theyd support Biden in the general election by a 9-point margin.

The Biden campaign is for those voters, and others who backed alternatives to Trump in Republican primaries, says Austin Weatherford, the Biden campaigns new national Republican engagement director.

They didnt get their candidate and theyre still upset, he explained.

Weatherford is a former top staffer to Trump critic and former Republican Congressman Adam Kinzinger, who is well known for his criticism of Trump.

Thats why were gonna do the work and convince them to come support the president, Weatherford explained.

So far, campaign officials say theyve met with Haley supporters and invested in a seven-figure ad buy focused on those voters.

The Trump campaign, meanwhile, is hoping those voters will take their cues from Haley, says spokeswoman Karoline Leavitt.

Nikki Haley herself said that she will be voting for President Trump in November, and President Trump has said he is grateful for that comment and welcomes her support, Leavitt said.

Copyright 2024 NPR

Sarah McCammon worked for Iowa Public Radio as Morning Edition Host from January 2010 until December 2013.