Campbell鈥檚 Soup and Nabisco are unveiling limited edition products this month. Campbell鈥檚 released four special edition tomato soup cans in honor of the 50th anniversary of Andy Warhol鈥檚 iconic painting. And Nabisco has released a limited edition candy corn flavored Oreo for Halloween.
Campbell鈥檚 released the Warhol cans in celebration of the 1962 piece . The labels are actually from the artist鈥檚 original work and are now available at Target stores across the country.
Nabisco has also released a limited edition product 鈥揷andy corn flavored Oreos. Also sold at Target, managers at the Greeley store say the uniquely flavored product will only be available through Halloween.
And there鈥檚 has been on the internet about the products. However, do limited edition products matter?
Some people love limited editions. From cars to children鈥檚 toys, the products can be a cash cow for companies. Remember the
However, a blogger from Northampton, MA feels differently. Speaking about luxury fashion brands,:
鈥淚f fashionistas want to fight tooth and nail for the "privilege" to pay $10,000 for a handbag, I could care less. But lately I've noticed a trend of mass market brands releasing limited edition products, and this really makes me angry.鈥�
And while Campbell鈥檚 may be trying to boost sales of its tomato soup, it鈥檚 also struggling to reinvent itself for a new generation of buyers. The Denver Post reports that the 143 year old company is rolling out a few new products to entice :
The remake could be a do-or-die task for Campbell. Overall canned soup consumption is down 13 percent over the past decade, according to the research firm Euromonitor International, as fresh soups have become more widely available at supermarkets and restaurants. And Campbell now has about 53 percent of the market, down from 67 percent a decade earlier.
Nabisco, and its Oreo brand on the other hand are doing quite well. According to , higher prices pushed the company鈥檚 first quarter profits higher, with Oreo cookie sales, along with other key products growing by 18%. That increased revenue for the company by 4.1% to $13.1 billion.
